Conceptualizing Service Innovation Architecture: A Service-Strategic Framework
Author:
Publisher
Informa UK Limited
Subject
Management, Monitoring, Policy and Law,Development,Geography, Planning and Development
Link
http://www.tandfonline.com/doi/pdf/10.1080/15475778.2013.751869
Reference65 articles.
1. Service innovation strategy and process: a cross‐national comparative analysis
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3. The service-dominant logic and the future of marketing
4. Does Market Orientation Facilitate Balanced Innovation Programs? An Organizational Learning Perspective
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