Blogging effects across supplier, retailer, and customer
Author:
Affiliation:
1. Symbiosis Centre for Management and Human Resource Development (SCMHRD), Symbiosis International (Deemed University), Pune, India
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2019.1609569
Reference71 articles.
1. The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
2. Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks
3. Positive Consumer Contagion: Responses to Attractive Others in a Retail Context
4. The Implications of Offering Free Versions for the Performance of Paid Mobile Apps
5. Brand equity dilution through negative online word-of-mouth communication
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