‘Fear of Missing Out’ (FOMO) marketing appeals: A conceptual model
Author:
Affiliation:
1. The University of Queensland Business School, The University of Queensland, Brisbane, Australia
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2016.1234504
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1. College students’ academic motivation, media engagement and fear of missing out
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4. Regret in Decision Making under Uncertainty
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