Role of electronic word-of-mouth content and valence in influencing online purchase behavior
Author:
Affiliation:
1. Vinod Gupta School of Management (VGSOM), Indian Institute of Technology Kharagpur, West Bengal, India
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2018.1497681
Reference53 articles.
1. Older adults' perspectives on driving cessation
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