Consumer engagement with brands on social network sites: A cross-cultural comparison of China and the USA
Author:
Affiliation:
1. Department of Strategic Communication, University of Miami, 5100 Brunson Drive, Coral Gables, FL, USA
2. Department of Communication Studies, Southern Methodist University, Dallas, TX 75206, USA
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2014.942678
Reference71 articles.
1. Diffusion of Social Media Among Public Relations Practitioners in Health Departments Across Various Community Population Sizes
2. Online health promotion strategies and appeals in the USA and South Korea: a content analysis of weight-loss websites
3. A Dependency Model of Mass-Media Effects
4. Culture and the Structure of the International Hyperlink Network
5. Bergman, A.2012. “World's Largest Economies.” Accessed April 14, 2013. http://money.cnn.com/news/economy/world_economies_gdp/.
Cited by 147 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The Impact of Perceived Relationship Investment and Organizational Identification on Behavioral Outcomes in Nonprofit Organizations: The Moderating Role of Relationship Proneness;Nonprofit Management and Leadership;2024-08-30
2. Research on the motivation for viewer addiction to live streaming: a cross-cultural investigation of China and the USA;Online Information Review;2024-08-13
3. The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies;Marketing Intelligence & Planning;2024-07-10
4. Digital technology and mental health: Chinese university students’ perspectives on the impact of social media;Health Psychology Research;2024-07-03
5. Understanding the efficacy of leadership communication styles in flex work contexts;Corporate Communications: An International Journal;2024-06-28
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3