Contextual advertising in games: Impacts of game context on a player’s memory and evaluation of brands in video games-Reference-Cited by-同舟云学术

Contextual advertising in games: Impacts of game context on a player’s memory and evaluation of brands in video games

Published:2016-04-06 Issue:6 Volume:23 Page:614-631
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Yoo Seung-Chul¹,Eastin Matthew S.²

Affiliation:

1. School of Communication & Media, Ewha Womans University, Seoul, Republic of Korea

2. Stan Richards School of Advertising & Public Relations, University of Texas at Austin, Austin, TX, USA

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/13527266.2016.1155074

Reference60 articles.

1. Testing the Effects of Incidental Advertising Exposure in Online Gaming Environment

2. When Can Affective Conditioning and Mere Exposure Directly Influence Brand Choice?

3. An information processing model of anxiety: Automatic and strategic processes

4. Some effects of thoughts on anti- and prosocial influences of media events: A cognitive-neoassociation analysis.

5. Situational Influences on Reactions to Observed Violence

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