‘Are online reviews the new shepherd?’ –examining herd behaviour in wearable technology adoption for personal healthcare-Reference-Cited by-同舟云学术

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‘Are online reviews the new shepherd?’ –examining herd behaviour in wearable technology adoption for personal healthcare

Published:2022-11-10 Issue: Volume: Page:1-27
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Pathania Anjali¹,Dixit Saumya²,Rasool Gowhar³

Affiliation:

1. School of Humanities and Social Sciences, Indian Institute of Technology, Mandi, India

2. School of Humanities and Social Sciences, Indian Institute of Technology, Mandi, India

3. School of Business Studies, Central University of Jammu, Jammu, India

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/13527266.2022.2140183

Reference93 articles.

1. Acceptance of mobile banking framework in Pakistan

2. A Simple Model of Herd Behavior

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2. Decoding the dual desire: Expressive and impressive motivations for neo-luxury wearables;Journal of Marketing Communications;2024-03-10

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4. Examining the moderating role of gender and point of purchase platforms on eWOM intentions;International Journal of Internet Marketing and Advertising;2024

5. An Investigation into the Rise of Wearable Technologies in the Healthcare Sector;Lecture Notes in Computer Science;2024

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