How legitimate are corporate social advocacy campaigns? An examination of the role of legitimacy in stakeholder perceptions of CSA
Author:
Affiliation:
1. Gaylord College of Journalism and Mass Communication, University of Oklahoma, Norman, USA, OK
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2022.2105931
Reference99 articles.
1. Allen, F. 2013. “Howard Schultz to Anti-Gay-Marriage Starbucks Shareholder: ‘You Can Sell Your Shares’.” Forbes.com, https://www.forbes.com/sites/frederickallen/2013/03/22/howard-schultz-to-anti-gay-marriage-starbucks-shareholder-you-can-sell-your-shares/#513f68ef43fa
2. How Do Media Companies Gain Legitimacy? An Experimental Study on the (Ir)Relevance of CSR Communication
3. Sometimes, often, and always: Exploring the vague meanings of frequency expressions
4. Values advocacy: Enhancing organizational images, deflecting public criticism, and grounding future arguments
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