Sequence matters: The interaction effect of scarcity appeals and exposure sequences-Reference-Cited by-同舟云学术

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Sequence matters: The interaction effect of scarcity appeals and exposure sequences

Published:2022-11-06 Issue: Volume: Page:1-22
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Kim Sujin¹^ORCID,young Lee So²^ORCID

Affiliation:

1. Manship School of Mass Communication, Louisiana State University, Baton Rouge, LA, USA

2. Ric Edelman College of Communication and Creative Arts, Rowan University, Glassboro, NJ, USA

Funder

Darlene and Thomas O. Ryder II Professorship

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/13527266.2022.2141297

Reference51 articles.

1. Towards an understanding of inequity.

2. Equity Theory Revisited: Comments and Annotated Bibliography

3. Scarcity Messages

4. The Effect of Consumer Persuasion Knowledge on Scarcity Appeal Persuasiveness

5. Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. A cross-cultural investigation of the relationship between eco-innovation and customers boycott behaviour;Journal of Retailing and Consumer Services;2023-05

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