Towards greater integration in media planning: Decision-making insights from public relations practitioners
Author:
Affiliation:
1. School of Advertising, Marketing and Public Relations, Queensland University of Tehcnology, Brisbane, Australia
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2021.1986740
Reference53 articles.
1. Barker, B. 2014. “Media Planning : Exploration of the Media Selection Decision Making Process in the Digital Environment”. 47th Academy of Marketing Conference (Bournemouth, UK)
2. Integrating Marketing Communications: New Findings, New Lessons, and New Ideas
3. Using thematic analysis in psychology
4. Reviewing the ‘march to standards’ in public relations: a comparative analysis of four seminal measurement and evaluation initiatives
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