Facts or story? The impact of website content on narrative believability and purchase intention
Author:
Affiliation:
1. Deputy Director Marketing, Communications and Alumni Office, University of Malta, Msida, Malta
2. Faculty of Economics, Management and Accountancy, University of Malta, Msida, Malta
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2021.1929408
Reference90 articles.
1. The Cambridge Introduction to Narrative
2. The Role of Narratives in Consumer Information Processing
3. From Intentions to Actions: A Theory of Planned Behavior
4. Dimensions of Consumer Expertise
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