Should businesses take a stand? Effects of perceived psychological distance on consumers’ expectation and evaluation of corporate social advocacy
Author:
Affiliation:
1. Hubbard School of Journalism and Mass Communication, University of Minnesota, Minneapolis, MN, USA
2. Annenberg School for Communication and Journalism, University of Southern California, Los Angeles, CA, USA
Funder
funding
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2021.1969588
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5. Bailey, J. R., and H. Phillips. 2020. “How Do Consumers Feel When Companies Get Political?” Harvard Business Review. https://hbr.org/2020/02/how-do-consumers-feel-when-companies-get-political
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