‘I’ll stand by you:’ understanding customers’ moral decoupling processes and supportive behavioral intentions in cases of corporate misconduct-Reference-Cited by-同舟云学术

‘I’ll stand by you:’ understanding customers’ moral decoupling processes and supportive behavioral intentions in cases of corporate misconduct

Published:2021-09-29 Issue: Volume: Page:1-23
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Kim Soojin¹^ORCID,Krishna Arunima²^ORCID

Affiliation:

1. Faculty of Arts and Social Sciences, School of Communication, University of Technology Sydney, Ultimo, Australia

2. Department of Mass Communication, Advertising, and Public Relations, College of Communication, Boston University, Boston, MA, USA

Funder

University of Technology Sydney

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/13527266.2021.1937281

Reference82 articles.

1. Consumer Response to Negative Publicity: The Moderating Role of Commitment

2. Social behavior and brand devotion among iPhone innovators

3. Australian Bureau of Statistics. 2016. “2016 Census QuickStats.” Accessed 7 September 2018. https://quickstats.censusdata.abs.gov.au/census_services/getproduct/census/2016/quickstat/036

4. Tip of the Hat, Wag of the Finger: How Moral Decoupling Enables Consumers to Admire and Admonish

5. Interpersonal Expectations, Expectancy Violations, and Emotional Communication

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