Adult-focused sharenting does not pay out: Sharenting in sponsored posts elicits negative ethical attitudes if the product is adult-related, but not when it is child-related-Reference-Cited by-同舟云学术

Adult-focused sharenting does not pay out: Sharenting in sponsored posts elicits negative ethical attitudes if the product is adult-related, but not when it is child-related

Published:2023-05-18 Issue: Volume: Page:1-21
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Buvár Ágnes¹^ORCID,Orosz Gábor²^ORCID

Affiliation:

1. Institute of People-Environment Transaction ELTE Eötvös Loránd University, Budapest, Hungary

2. Univ. Artois, Univ. Lille, Univ. Littoral Côte d’Opale, ULR 7369 - URePSSS - Unité de Recherche Pluridisciplinaire Sport Santé Société, Sherpas, France

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/13527266.2023.2208122

Reference47 articles.

1. Micromicrocelebrity: Branding Babies on the Internet

2. #familygoals: Family Influencers, Calibrated Amateurism, and Justifying Young Digital Labor

3. How influencer ‘mumpreneur’ bloggers and ‘everyday’ mums frame presenting their children online

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2. The (un)necessity of child portrayal in momfluencer content: exploring mothers’ perspectives on influencer sharenting through in-depth interviews;Information, Communication & Society;2024-05-16