Effect of product placement labeling on visual product and brand reception – an empirical eye tracking study-Reference-Cited by-同舟云学术

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Effect of product placement labeling on visual product and brand reception – an empirical eye tracking study

Published:2023-11-18 Issue: Volume: Page:1-16
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Ronft S.¹,Friedrich M. G.²,Sofiullah Md³

Affiliation:

1. Economics and Psychology, Lecturer for Marketing and Event Psychology SRH Fernhochschule – The Mobile University, Riedlingen, Germany

2. Professor for Innovation Management, Faculty of Life Sciences, Rhine-Waal University of Applied Sciences, Kleve, Germany

3. Scientific Research Associate, Faculty of Life Sciences, Rhine-Waal University of Applied Sciences, Kleve, Germany

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/13527266.2023.2275133

Reference62 articles.

1. Measuring the Influence of Product Placements in Korean Dramas on the Act of Purchase of Filipino Audiences

2. Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda

3. Exploring global trends and future directions in advertising research: A focus on consumer behavior

4. Consumer Behaviour to Be Considered in Advertising: A Systematic Analysis and Future Agenda

5. Neuromarketing research in the last five years: a bibliometric analysis

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Capturing Initial Gaze Attraction in Branded Spaces Through VR Eye-Tracking Technology;International Journal of Human–Computer Interaction;2024-05-29

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