Advertising in times of war: Themes in Argentine print advertising during the Malvinas/Falklands War-Reference-Cited by-同舟云学术

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Advertising in times of war: Themes in Argentine print advertising during the Malvinas/Falklands War

Published:2017-07-05 Issue:2 Volume:25 Page:158-179
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Mundel Juan¹,Nieves-Pizarro Yadira²

Affiliation:

1. Department of Advertising and Public Relations, College of Communications, Arts & Sciences, Michigan State University, East Lansing, MI, USA

2. School of Journalism, College of Communication Arts & Sciences, Michigan State University, East Lansing, MI, USA

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/13527266.2017.1345777

Reference59 articles.

1. Luxury brand advertising in Argentina: Changes following import restrictions

2. When the going gets tough, ads become straightforward but multi-appealed: The influence of the recession on financial services advertising appeals

3. The Influence of Program Context Intensity: An Examination of Television Advertising during War News

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1. Marketing in war conditions of the country's: features of communication channel development;Economics. Finances. Law;2023-09-28

2. Advertising as discursive reflections of the political realm: Turkish-Cypriot advertisements between 1940-1974;Journal of Historical Research in Marketing;2023-02-09

3. Impact of COVID-19 on TV advertisements: informational, transformational & narrative analyses of post-COVID-19 TV advertisements;Journal of Marketing Communications;2022-07-20

4. Consumer Engagement with Brands’ COVID-19 Messaging on Social Media: The Role of Perceived Brand–Social Issue Fit and Brand Opportunism;Journal of Interactive Advertising;2021-08-26

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