The secret lives of unconventional campaigns: Street marketing on the fringe
Author:
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/13527266.2014.970820
Reference25 articles.
1. Exploring the Dimensions of Proactivity Within Advertising Agency—Client Relationships
2. Fly-posting: An exploration of a ‘controversial’ medium
3. Boltanski, Luc, and LaurentThévenot. 2006. On Justification: Economies of Worth. [1991 French edition.]Princeton, NJ: Princeton University Press.
4. Symbiotic Postures of Commercial Advertising and Street Art
5. Sneakers and street culture: A postcolonial analysis of marginalized cultural consumption
Cited by 6 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Understanding the Value of Street Art for Artists, Consumers, and Brands;Journal of Current Issues & Research in Advertising;2022-03-18
2. Does the guerrilla win, if he does not lose? Advertising media practitioners' views on guerrilla marketing challenges and potential negative consequences;Journal of Public Affairs;2020-01-07
3. How Ambient Advertising is Uniquely Placed to Make Audiences Think;Westminster Papers in Communication and Culture;2020
4. The material geographies of advertising: Concrete objects, affective affordance and urban space;Environment and Planning A: Economy and Space;2018-06-13
5. Drifting between Counting Atoms and Telling Stories: Quantitative and Qualitative Ambient OOH Media Planning Guidelines for Emerging Economies;Journal of Global Marketing;2018-02-16
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3