Ethical limits to the intrusiveness of online advertising formats: A critical review of Better Ads Standards
Author:
Affiliation:
1. Facultad de Economía y Empresa, University of Zaragoza, Zaragoza, Spain
Funder
Universidad de Zaragoza – Fundación Ibercaja
Antonio Gargallo Foundation
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2018.1562485
Reference49 articles.
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4. Trust transfer in the continued usage of public e-services
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