Investigating the reception of broad versus specific CSR messages in advertisements in an environmental context
Author:
Funder
DeCastro Grant-University of Colorado Boulder
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2020.1857818
Reference60 articles.
1. Towards a Behavioral Theory of Communication
2. Effects of message appeal and service type in CSR communication strategies
3. Shades of Green: A Multidimensional Analysis of Environmental Advertising
4. Corporate Environmentalism: Antecedents and Influence of Industry Type
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