The influence of service quality and marketing ethics on relationship marketing outcome in private hospitals-Reference-Cited by-同舟云学术

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The influence of service quality and marketing ethics on relationship marketing outcome in private hospitals

Published:2024-07-19 Issue: Volume: Page:1-28
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Abu-Hasheesh Sara Jamal¹,Dandis Ala’ Omar²^ORCID,Eid Mohammad Al Haj²,Alzyoud Sultan³,Al Khasawneh Mohammad²

Affiliation:

1. Department of Marketing, Faculty of Business, Applied Science Private University, Amman, Jordan

2. E-Marketing and Social Media Department, Princess Sumaya University for Technology, Amman, Jordan

3. Department of Business Administration, Business School, The Hashemite University, Zarqa, Jordan

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/13527266.2024.2376256

Reference95 articles.

1. Evaluation of service quality from patients’ viewpoint

2. The impact of relationship marketing on customer loyalty enhancement (Case study: Kerman Iran insurance company)

3. The effect of product quality, medical price and staff skills on patient loyalty via cultural impact in medical tourism

4. Thai Airways: key influencing factors on customers’ word of mouth

5. Hastaların Kurumsal İmaj Algılarının Hastane Bağlılıklarına Etkisi;Akbolat M.;European Journal of Educational and Social Sciences,2017

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