Appealing to men and women using sexual appeals in advertising: In the battle of the sexes, is a truce possible?-Reference-Cited by-同舟云学术

Appealing to men and women using sexual appeals in advertising: In the battle of the sexes, is a truce possible?

Published:2015-04-22 Issue:4 Volume:23 Page:331-350
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Black Iain R.¹,Morton Peta²

Affiliation:

1. School of Management and Languages, Heriot Watt University, Edinburgh, Scotland

2. Banjo Advertising, Sydney, Australia

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/13527266.2015.1015108

Reference73 articles.

1. The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance

2. The effect of personality on response to sexual appeals

3. BlythePhillip W., George F.Miller, and Peter M.Todd. 1996. “Human Simulation of Adaptive Behavior: Interactive Studies of Pursuit, Evasion, Courtship, Fighting, and Play.” Paper read at from animals to animats 4: Proceedings of the fourth international conference on simulation of adaptive behavior, Cambridge, MA.

4. Is Beauty Best? Highly versus Normally Attractive Models in Advertising

5. Female waist-to-hip and male waist-to-shoulder ratios as determinants of romantic partner desirability

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