Creating the right customer experience online: The influence of culture-Reference-Cited by-同舟云学术

Creating the right customer experience online: The influence of culture

Published:2015-07-10 Issue:3 Volume:24 Page:270-290
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Shobeiri Saeed¹,Mazaheri Ebrahim²,Laroche Michel³

Affiliation:

1. Department of Marketing, University de Sherbrooke, 2500, boul. de l'University, Sherbrooke, Quebec, Canada, J1K 2R1

2. School of Commerce and Administration, Laurentian University, Unit 2 & 3, 130 Bell Farm Rd, Barrie, Ontario, L4M 5G6

3. Department of Marketing, John Molson School of Business, Concordia University, 1455 de Maisonneuve West, Montreal, Quebec, Canada, H3G 1M8

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/13527266.2015.1054859

Reference121 articles.

1. “I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion

2. Abrahams, R. D. 1986. “Ordinary and Extraordinary Experience.” In The Anthropology of Experience, edited by V. W. Turner and E. M. Bruner, 45–73. Urbana, IL: University of Illinois Press.

3. On the conceptual link between mass customisation and experiential consumption: an explosion of subjectivity

4. Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries

5. Andersson, A. E., and D. E. Andersson. 2006. “The Economics of Experiences, the Arts and Entertainment. Cheltenham: Edward Elgar.

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