Social Media and the Paradox of Fear: An Exploratory Study of Political Relationship Marketing Within South Wales
Author:
Affiliation:
1. University of South Wales, Faculty of Business and Society, Pontypridd, CF37 1DL, United Kingdom
Publisher
Informa UK Limited
Subject
Marketing,Sociology and Political Science
Link
https://www.tandfonline.com/doi/pdf/10.1080/15377857.2015.1039746
Reference113 articles.
1. Bringing “Social” Into Sales: The Impact of Salespeople’S Social Media Use on Service Behaviors and Value Creation
2. The Social Media Usage and the Transformation of Political Marketing and Campaigning of the Emerging Democracy in Indonesia
3. Relationship Marketing and the Political Process
Cited by 13 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Social Media Marketing: Adoption, Strategies, Approaches, Audience Behavior, and Content for Political Marketing;The Impact of Digitalization on Current Marketing Strategies;2024-03-14
2. The Influence of Social Media Marketing on Voting Intention in Indonesia;Journal of Political Marketing;2024-02-08
3. Political social media marketing: a systematic literature review and agenda for future research;Electronic Commerce Research;2023-05-02
4. Social media in politics: how to drive engagement and strengthen relationships;Journal of Marketing Management;2022-09-12
5. The Use of Podcasting in Political Marketing: The Case of the Czech Republic;Journal of Political Marketing;2022-01-19
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3