Evolution of Political Branding: Typologies, Diverse Settings and Future Research
Author:
Affiliation:
1. Nottingham Business School, Nottingham Trent University, Nottingham, UK
2. DePaul University, Chicago, IL, USA
Publisher
Informa UK Limited
Subject
Marketing,Sociology and Political Science
Link
https://www.tandfonline.com/doi/pdf/10.1080/15377857.2019.1680932
Reference31 articles.
1. Political Brand Equity Model: The Integration of Political Brands in Voter Choice
2. Positioning in political marketing: How semiotic analysis adds value to traditional survey approaches
3. Citizen typography and political brands in the 2016 US presidential election campaign
4. The Europeanisation of the British political marketplace
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