Segmenting Voters by Motivation to Use Social Media and Their Lifestyle for Political Engagement
Author:
Affiliation:
1. Department of Business Administration, National and Kapodistrian University of Athens Evripidou 14, Athens 10559, Greece
2. Data Analyst and R&D Manager, MRB Hellas SA Drosini 3 & Tatoiou Metamorfosi, Athens 14452 GR
Publisher
Informa UK Limited
Subject
Marketing,Sociology and Political Science
Link
https://www.tandfonline.com/doi/pdf/10.1080/15377857.2023.2168831
Reference121 articles.
1. A relationship marketing orientation in politics: Young voters’ perceptions of political brands’ use of social media
2. The Use of Social Media on Political Participation Among University Students: An Analysis of Survey Results From Rural Pakistan
3. The future of social media in marketing
4. Multitrait-Multimethod Matrices in Consumer Research
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