A relationship marketing orientation in politics: Young voters’ perceptions of political brands’ use of social media
Author:
Affiliation:
1. UWA Business School, The University of Western Australia, Perth, Australia
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2020.1777457
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1. Online relationship marketing through content creation and curation
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