Scale development: Exploring successful political outsiders’ brand image to determine reformist dimensions
Author:
Affiliation:
1. Griffith Asia Institute, Griffith University, Brisbane, QLD, Australia
2. Tasmanian School of Business and Economics, University of Tasmania, Duluth, MN, USA
3. Griffith University, Nathan, QLD, Australia
Publisher
Informa UK Limited
Subject
Marketing,Sociology and Political Science
Link
https://www.tandfonline.com/doi/pdf/10.1080/15377857.2021.1997876
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1. Does the Political Candidate’s Quality Lead to Satisfaction? Transposition of the SERVQUAL Model to Politics (VOTQUAL): Case of the Loyal Lebanese Voter
2. Akbar, A. 2018. Lebih Tajir dari Sandiaga Uno, Harta Politisi Indonesia Ini Sampai Rp 29 T! [Wealthier than Sandiaga Uno, the Net Worth Estimation of These Politicians Reaches Rp 29T!]. Moneysmart.id. 14 August. https://www.moneysmart.id/politisi-lebih-tajir-dari-sandiaga-uno/.
3. THE REPRESENTATION OF A BLASPHEMY PROTEST IN JAKARTA IN LOCAL AND INTERNATIONAL PRESS
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