Seeking attention: an investigation of salesperson influence strategies used while selling to small retailers
Author:
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Human Factors and Ergonomics
Link
http://www.tandfonline.com/doi/pdf/10.1080/08853134.2016.1158656
Reference84 articles.
1. European retail expansion in South East Asia
2. Retailers and new product acceptance in India's base of pyramid (BoP) markets
3. A Model of Distributor Firm and Manufacturer Firm Working Partnerships
4. Organizational context and upward influence tactics
5. Improving Professional Selling Effectiveness through the Alignment of Buyer and Seller Exchange Approaches
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