Levels of analysis and sources of data in sales research: a multilevel-multisource review

Author:

Johnson Jeff S.,Friend Scott B.,Horn Bradley J.

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Human Factors and Ergonomics

Cited by 22 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Sales team value co-creation in turbulent markets: the role of team learning and agility;Journal of Marketing Theory and Practice;2023-09-18

2. Pharmaceutical Sales and Marketing;International Journal of Advanced Research in Science, Communication and Technology;2023-01-20

3. Multilevel Modeling;Handbook of Market Research;2021-12-03

4. The Role of Salespeople in Value Co-Creation and Its Impact on Sales Performance;Journal of Business-to-Business Marketing;2021-10-02

5. Multilevel Modeling;Handbook of Market Research;2021

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