Positioning students as consumers and entrepreneurs: student service materials on a Hong Kong university campus
Author:
Affiliation:
1. Faculty of Education, The University of Hong Kong, Pok Fu Lam, Hong Kong
Publisher
Informa UK Limited
Subject
General Social Sciences
Link
https://www.tandfonline.com/doi/pdf/10.1080/17405904.2021.1945471
Reference55 articles.
1. The impact of marketization on higher education genres — the international student prospectus as a case in point
2. Generic patterns in promotional discourse
3. Discourse
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