Country-of-origin effects in celebrity endorsements: the case of China
Author:
Affiliation:
1. Clothing, Textiles, and Interior Design, The University of Alabama, Tuscaloosa, AL, USA
2. Department of Consumer, Apparel, and Retail Studies, The University of North Carolina, Greensboro, NC, USA
Publisher
Informa UK Limited
Subject
Industrial and Manufacturing Engineering,Visual Arts and Performing Arts,Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/17543266.2021.1909662
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