Toward a better understanding of core and peripheral market demand for women’s spectator sports: An importance-performance map analysis approach based on gender-Reference-Cited by-同舟云学术

Toward a better understanding of core and peripheral market demand for women’s spectator sports: An importance-performance map analysis approach based on gender

Published:2022-09-07 Issue:1 Volume:26 Page:114-134
ISSN:1441-3523
Container-title:Sport Management Review
language:en
Short-container-title:Sport Management Review

Author:

Qian Tyreal Yizhou¹^ORCID,Matz Robbie²^ORCID,Luo Lei³^ORCID,Zvosec Claire C.¹^ORCID

Affiliation:

1. School of Kinesiology, Louisiana State University, Baton Rouge, LA, USA

2. College of Liberal Arts & Social Sciences, Belmont University, Nashville, Tennessee, USA

3. School of Economics and Management, Shanghai University of Sport, Shanghai, China

Funder

Shanghai Pujiang Program

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Tourism, Leisure and Hospitality Management,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/14413523.2022.2038922

Reference77 articles.

1. Enhancing Service Loyalty

2. Service quality and its effects on consumer outcomes: a meta-analytic review in spectator sport

3. Dimensions of Market Demand Associated with Pre-season Training: Development of a Scale for Major League Baseball Spring Training

4. Authentically communicating with women consumers

5. An Assessment of the Mall Intercept as a Data Collection Method

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