Determinants of consumption for regional sports network programming: an examination of inheritance effects, lead-in, lead-out, and game viewership-Reference-Cited by-同舟云学术

Determinants of consumption for regional sports network programming: an examination of inheritance effects, lead-in, lead-out, and game viewership

Published:2021-08-31 Issue: Volume: Page:1-21
ISSN:1441-3523
Container-title:Sport Management Review
language:en
Short-container-title:Sport Management Review

Author:

Salaga Steven¹^ORCID,Mondello Michael²,Tainsky Scott³

Affiliation:

1. Department of Kinesiology, University of Georgia, Athens, GA, USA

2. Muma College of Business, University of South Florida, Tampa, FL, USA

3. Mike Ilitch School of Business, Wayne State University, Detroit, MI, USA

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Tourism, Leisure and Hospitality Management,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/14413523.2021.1953831

Reference58 articles.

1. Scheduling Practices Based on Audience Flow: What are the Effects on New Program Success?

2. Demand for Sport

3. NCAA football television viewership: Product quality and consumer preference relative to market expectations

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