Planning and implementation of event leveraging strategy: China’s legacy pledge to motivate 300 million people to be involved in winter sport-Reference-Cited by-同舟云学术

Planning and implementation of event leveraging strategy: China’s legacy pledge to motivate 300 million people to be involved in winter sport

Published:2022-01-12 Issue:5 Volume:25 Page:771-790
ISSN:1441-3523
Container-title:Sport Management Review
language:en
Short-container-title:Sport Management Review

Author:

Chen Shushu¹^ORCID,Xing Xiaoyan²^ORCID,Chalip Laurence³

Affiliation:

1. School of Sport, Exercise and Rehabilitation Sciences, University of Birmingham, Birmingham, UK

2. School of Sport Management and Communications, Capital University of Physical Education and Sports, Beijing, China

3. School of Sport, Recreation, and Tourism Management, George Mason University, Fairfax, VA, USA

Funder

National Social Science Foundation of China

British Academy

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Tourism, Leisure and Hospitality Management,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/14413523.2021.1987737

Reference59 articles.

1. Seeking (and not seeking) to leverage mega-sport events in non-host destinations: The case of Shanghai and the Beijing Olympics

2. Embracing the games? Leverage and legacy of London 2012 Olympics at the sub-regional level by means of strategic partnerships

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