The value relevance of brand valuation
Author:
Affiliation:
1. Department of Economics and Management, University of Pavia, Pavia, Italy
2. Department of Economics, Management and Business Law, University of Bari Aldo Moro, Bari, Italy
Publisher
Informa UK Limited
Subject
Economics and Econometrics
Link
https://www.tandfonline.com/doi/pdf/10.1080/00036846.2017.1352078
Reference18 articles.
1. The Value Relevance of Brand Attitude in High-Technology Markets
2. An Exploratory Study of the Valuation Properties of Cross-Listed Firms' IAS and U.S. GAAP Earnings and Book Values
3. Revalued Financial, Tangible, and Intangible Assets: Associations with Share Prices and Non-Market-Based Value Estimates
4. Equity Valuation Employing the Ideal versus Ad Hoc Terminal Value Expressions*
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