The effect of travel purpose and self-image congruency on preference toward airline livery design and perceived service quality
Author:
Affiliation:
1. Department of Design, Gachon University, Seongnam, Gyeonggi-do, South Korea
2. Seoul National University, College of Bus. Adm., Seoul, South Korea
Funder
Institute of Management Research, Seoul National University
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management,Geography, Planning and Development
Link
https://www.tandfonline.com/doi/pdf/10.1080/10941665.2018.1483956
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