Using Stakeholder Expectations and Perceptions to Guide the Brand Refresh of a Tropical Airline

Author:

Lockmun-Bissessur Vimi Neeroo,Peeroo Swaleha,Savy David

Publisher

Springer Singapore

Reference20 articles.

1. Dinnie, K.: Nation Branding Concepts Issues Practice. Routledge, London and New York (2016)

2. Budd, L.C.S.: The influence of business models and carrier nationality on airline liveries: an analysis of 637 airlines. J. Air Transp. Manag. 23, 63–68 (2012). https://doi.org/10.1016/j.jairtraman.2012.01.017

3. Clifton, R., Simmons, J.: Brands and Branding. Profile Books Ltd., London (2003)

4. Bajde, D.: Branding an industry? J. Brand Manag. 26, 497–504 (2019). https://doi.org/10.1057/s41262-019-00152-y

5. Kapferer, J.-N.: The New Strategic Brand Management: Advanced Insights and Strategic Thinking (Livre numérique Google) (2012)

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