New Product Performance and Product Innovation Strategies
Author:
Affiliation:
1. McMaster University's Faculty of Business, Hamilton, Ontario, Canada
Publisher
Informa UK Limited
Subject
General Engineering
Link
https://www.tandfonline.com/doi/pdf/10.1080/00345334.1986.11756965
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1. Identifying industrial new product success: Project NewProd
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2. Drivers of perceived market and eco-performance in the foodservice industry;International Journal of Contemporary Hospitality Management;2018-02-12
3. Strategic innovation and new product development in family firms;International Journal of Entrepreneurial Behavior & Research;2012-03-02
4. 創造的視覚化を活用する新製品コンセプト開発;Japan Marketing Journal;2011-03-31
5. Research on the correlation between Design for Six Sigma implementation activity levels, new product development strategies and new product development performance in Taiwan's high-tech manufacturers;Total Quality Management & Business Excellence;2010-06
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