創造的視覚化を活用する新製品コンセプト開発
Author:
Publisher
Japan Marketing Academy
Subject
General Earth and Planetary Sciences,General Engineering,General Environmental Science
Link
https://www.jstage.jst.go.jp/article/marketing/30/4/30_2011.017/_pdf
Reference29 articles.
1. Altier, William J., (1988), “From Experience, A Perspective on Creativity,” Journal of Product Innovation Management, 5, 154-161.
2. Amabile, Teresa M., (1996), Creativity in Context, Boulder, Colorado & Oxford: Westview Press.
3. Andrews, Jonlee & Smith, Daniel C., (1996), “In Search of the Marketing Imagination: Factors Affecting the Creativity of Marketing Programs for Mature Products,” Journal of Marketing Research, Vol. XXXIII, 174-187.
4. Bharadwaj, Sundar & Menon, Anil, (2000), “Making Innovation Happen in Organizations: Individual Creativity Mechanisms, Organizational Creativity Mechanisms or Both?”Journal of Product Innovation Management, 17, 424-434.
5. Bhattacharya, Shantanu, Krishnan, V. & Mahajan, Vijay,(1998), “Managing New Product Definition in Highly Dynamic Environments,” Management Science, Vol.44, No. 11, part 2of 2, 50-64.
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