What are the Barriers to the Consumption of Millet-based Foods in India? An Innovation Resistance Theory (IRT) Perspective
Author:
Affiliation:
1. L J Institute of Management Studies, School of Management Studies, L J University, Ahmedabad, India
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/08974438.2024.2324451
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4. Bahri C. (2023 October 2). Drought-resilient millet: A pathway to Food Security in India?. PreventionWeb. Retrieved December 6 2023 from https://www.preventionweb.net/news/drought-resilient-millet-pathway-food-security-india
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1. What are the drivers of millet-based food consumption in India? A Theory of Consumption Values (TCV) perspective;Journal of International Food & Agribusiness Marketing;2024-09-02
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