Impact of Brand Engagement on Behavioral Loyalty, Brand Equity and WOM Through Attitudinal Loyalty
Author:
Affiliation:
1. Indian Institute of Management Lucknow, Noida, India
2. Amity University, AIBS, Noida, India
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/08974438.2021.1956667
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