Modeling New Technology Readiness and Acceptance in the Case of B2B Marketing Employees-Reference-Cited by-同舟云学术

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Modeling New Technology Readiness and Acceptance in the Case of B2B Marketing Employees

Published:2024-06-20 Issue: Volume: Page:1-30
ISSN:1051-712X
Container-title:Journal of Business-to-Business Marketing
language:en
Short-container-title:Journal of Business-to-Business Marketing

Author:

Fam Kim-Shyan¹,Liu Yang²,Wei Sheng¹,Edu Tudor³^ORCID,Zaharia Razvan⁴,Negricea Costel³

Affiliation:

1. School of Management, Harbin University of Commerce, Harbin, China

2. Department of Electronic Commerce, Jilin University of Finance and Economics, Jilin, China

3. Department of Management-Marketing, Romanian-American University, Bucharest, Romania

4. Department of Marketing, Bucharest University of Economic Studies, Bucharest, Romania

Funder

National Social Science Fund of China

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/1051712X.2024.2364699

Reference144 articles.

1. Impact of perceived usability and perceived information quality on Indian consumer purchase intentions in online shopping: implication of TAM and S-O-R theory

2. Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator

3. Antecedents of acceptance model for e-procurement in Jordanian public shareholding firms

4. Facebook commerce usage intention: a symmetric and asymmetric approach

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Exploring Consumer Acceptance of AI-Generated Advertisements: From the Perspectives of Perceived Eeriness and Perceived Intelligence;Journal of Theoretical and Applied Electronic Commerce Research;2024-09-03

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