Dyadic Operationalization in Business Relationships: The Empirical Example of Marketing-Purchasing Collaboration-Reference-Cited by-同舟云学术

Dyadic Operationalization in Business Relationships: The Empirical Example of Marketing-Purchasing Collaboration

Author:

Ashnai Bahar¹,Smirnova Maria²,Henneberg Stephan C.³,Naudé Peter⁴⁵

Affiliation:

1. Professional Sales Department, Cotsakos College of Business, William Paterson University, Wayne, New Jersey, USA

2. Graduate School of Management, St Petersburg State University, St. Petersburg, Russia

3. School of Business and Management, Queen Mary University of London, London, UK

4. Department of Marketing, Retail and Tourism, Manchester Metropolitan University, Manchester, UK

5. Discipline of Marketing, Sydney University, Camperdown, Australia

Funder

Saint Petersburg State University

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

Reference91 articles.

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