Developments in B to B and B to C Marketing and Sales Automation Systems-Reference-Cited by-同舟云学术

Developments in B to B and B to C Marketing and Sales Automation Systems

Published:2021-04-03 Issue:2 Volume:28 Page:203-222
ISSN:1051-712X
Container-title:Journal of Business-to-Business Marketing
language:en
Short-container-title:Journal of Business-to-Business Marketing

Author:

Stone Merlin¹^ORCID,Woodcock Neil²

Affiliation:

1. Portsmouth University and St Mary’s University, UK

2. 51tocarbonzero

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/1051712X.2021.1920702

Reference70 articles.

1. Understanding E-Marketing Strategies

2. Identifying trends in the development of marketing in the digital age

3. Babet, A. 2020. Utilization of personalization in marketing automation and email marketing. Master’s Thesis, School of Business and Management, Degree Programme in International Marketing Management, Lappeenranta-Lahti University of Technology, Lappeenranta, Finland

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