Digital Empowerment: How Small B to B Companies Remodel the Value Chain Through Digital Platforms
Author:
Affiliation:
1. School of Management, Harbin University of Commerce, Harbin, China
2. Marketing Department, The Bucharest University of Economic Studies, Bucharest, Romania
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/1051712X.2024.2354708
Reference55 articles.
1. Extending the concept of supply chain:
2. Digital platforms for development: Foundations and research agenda
3. Omni-channel marketing strategy in the digital platform era
4. Integrating digital platform dynamics into customer orientation research: A systematic review and research agenda
5. How entrepreneurial SMEs compete through digital platforms: The roles of digital platform capability, network capability and ambidexterity
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