Servbrand Framework: A Business-To-Business Services Brand Equity Framework-Reference-Cited by-同舟云学术

Servbrand Framework: A Business-To-Business Services Brand Equity Framework

Published:2020-01-02 Issue:1 Volume:27 Page:55-69
ISSN:1051-712X
Container-title:Journal of Business-to-Business Marketing
language:en
Short-container-title:Journal of Business-to-Business Marketing

Author:

Steenkamp Pieter¹,Jacobus Herbst Frederick²,Christiaan De Villiers Jacobus³,Terblanche-Smit Marlize³,Schmidt Holger J.⁴^ORCID

Affiliation:

1. Business Management and Administration, Cape Peninsula University of Technology and Stellenbosch University Business School, Cape Town, South Africa

2. Marketing Management, University of the Western Cape, Cape Town, South Africa

3. Stellenbosch University Business School, Bellville, South Africa

4. Koblenz University of Applied Sciences

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/1051712X.2020.1713560

Reference59 articles.

1. Dimensions of Brand Personality

2. Brand equity as a relational concept

Cited by 6 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Product quality, brand image and customer service of home appliance companies: Inputs to sales strategic plan;International Journal of Research Studies in Management;2024-07-30

2. Aaker Customer Implementation through Brand Equity in RTV Innovation Marketing Programs;Jurnal Samudra Ekonomi dan Bisnis;2023-12-26

3. Responsible leadership through purpose-driven brand building: Guidelines for leaders in Africa;South African Journal of Business Management;2023-02-16

4. Responsible leadership through purpose-driven brand building: Guidelines for leaders in Africa;South African Journal of Business Management;2022-11-11

5. Brand Identity-image Congruence: A Framework for Business-to-business Banks in South Africa;Journal of Business-to-Business Marketing;2021-07-03