Communicating Competency in References: A Qualitative Analysis of the Utilization of References in Mechanical Engineering
Author:
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference56 articles.
1. Firm Resources and Sustained Competitive Advantage
2. The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research
3. "Word-of-Mouth" Advertising in Selling New Products
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