Does the Model Minority Image Work?: Consumer Responses to the Model Minority Stereotypes in Ads
Author:
Affiliation:
1. College of Business Administration, Gachon University, Seongnam-si, Gyeonggi-do, South Korea
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2020.1745983
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