Brand Commitment Role in the Relationship between Brand Loyalty and Brand Satisfaction: Phone Industry in Malaysia-Reference-Cited by-同舟云学术

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Brand Commitment Role in the Relationship between Brand Loyalty and Brand Satisfaction: Phone Industry in Malaysia

Published:2020-09-27 Issue:1 Volume:27 Page:151-176
ISSN:1049-6491
Container-title:Journal of Promotion Management
language:en
Short-container-title:Journal of Promotion Management

Author:

Jamshidi Dariyoush¹²,Rousta Alireza³

Affiliation:

1. Department of Marketing and Management, Khonj Branch, Islamic Azad University, Khonj, Farss, Iran;

2. Department of Management, College of Economics, Management and Information System, University of Nizwa, Oman;

3. Department of Management, Kish International Branch, Islamic Azad University, Kish Island, Iran

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10496491.2020.1809596

Reference65 articles.

1. The Malleable Self: The Role of Self-Expression in Persuasion

2. Speed of internationalization and entrepreneurial cognition: Insights and a comparison between international new ventures, exporters and domestic firms

3. Malaysian shopping mall behavior: an exploratory study

4. The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market

5. The role of communication and trust in explaining customer loyalty

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