Has Advertising Lost Its Meaning? Views of UK and US Millennials
Author:
Affiliation:
1. University of Northampton, Northampton, United Kingdom of Great Britain and Northern Ireland;
2. University of Oklahoma, Oklahoma, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
http://tandfonline.com/doi/pdf/10.1080/10496491.2018.1536623
Reference33 articles.
1. Ten Years of ‘Social Media Marketing’ Research in the Journal of Promotion Management: Research Synthesis, Emerging Themes, and New Directions
2. Integrating Marketing Communications: New Findings, New Lessons, and New Ideas
3. College Student Attitudes Toward Advertising's Ethical, Economic, and Social Consequences
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